No podemos negar que la tecnología está cambiando todo, esta cambiando nuestra vida y también está cambiando al mundo del futbol y la publicidad en los deportes. Gracias a la tecnología es que están temblando Cristiano Ronaldo y Messi que cobran millones por hacer una publicidad, ahora pueden perder estos ingresos gracias a que tienen competencia, su nombre es Alex Hunter quien acaba de firmar contrato con nada más y nada menos que la firma Coca-Cola y no cobró ni un dolar.

¿Quién es Alex Hunter?

Alex Hunter futbolista de tan solo 17 años, tuvo una aparición fulminante la temporada pasada, que logró llegar a la Premier League en tiempo record, incluso se rumora que está cerca de ser fichado por Real Madrid. Mientras los expertos analizan cómo serán sus próximos pasos, es conveniente aclarar algo: Alex Hunter no es real. O lo es, pero de otro modo.

Se trata de un personaje virtual del FIFA 17 que forma parte de una modalidad de juego llamada “The Journey“, que es justamente la travesía de un jugador desde sus comienzos hasta que llega a su debut profesional. Alex Hunter es ese futbolista que dentro del ecosistema del FIFA se convirtió en una referencia clave para los “gamers”; en un código entre pares de un título que vendió 17,4 millones de copias en todo el mundo. La suerte de Alex Hunter comenzará a develarse con el lanzamiento del FIFA 18, el próximo 29 de septiembre.

Y la firma Coca-Cola decidió “firmar” a Alex Hunter para su nueva campaña, misma que dicho sea de paso es un remake de un comercial para la NFL que tuvo como protagonista a Mean Joe Green en los 80’s

Incluso tuvo su versión con nada más y nada menos que Diego Armando Maradona

El comercial pretende a su vez publicitar la salida del nuevo FIFA 2018, uniendo el mundo virtual con el real, lo mismo que propone el videojuego quien dispone de esta modalidad para crear tu propio jugador desde sus inicios y llevarlo hasta donde más pueda.

¿Serán nuestros avatars quienes logren en el mundo virtual, lo que nosotros no podemos en el plano real? No lo sabemos, pero lo que sí les puedo decir es que esto definitivamente está cambiando el mundo del marketing de contenidos, redes sociales y sobre todo publicidad, no se si ahora los jugadores “reales” podrán cobrar lo que actualmente cobran teniendo esta competencia.

Aquí les dejo el comercial de Alex Hunter y Coca Cola:

Y tú ¿Qué opinas?

 


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